Audience Development
Beyond Demographics: Create Target Audiences for Genuine Engagement
Sapphire Trail can help you enhance the effectiveness of you efforts by creating customized, well-defined, responsive target audiences.
Members and Non-Members
Increase responses whether you are working to grow membership or to deepen relationships.
SEG and Community
Determine how to reach meaningful subsets of your SEG groups or your community.
Propensity to Buy
Understand which audiences are likely to engage with your products and services.
Communication Preferences
Talk to people in the channels they are most likely to frequent.
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
– Ramsay Leimenstoll