Insights
Paid Search
Learn more about how your credit union can harness the power of Paid Search
Maybe It’s Time to Reprioritize
I speak with many credit union marketing leaders and most struggle to prioritize their time. Marketers get torn in a million directions…
Your Competitors Are Watching
Do you monitor where your competition spends their time and efforts with paid search? Did you know…
Why Is Paid Search Important For Your Credit Union?
When it comes to marketing your credit union, paying for clicks through paid search is…
Digital Marketing
HubSpot Solutions Provider Announcement
We’re excited to share some news: Sapphire Trail has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their business…
How to Make Your Marketing Team More Impactful
A day in the life of a credit union marketing professional can be chaotic. They have to worry about everything relating to the brand – what branch staff…
Marketing Automation Isn’t Just Email Marketing
Many credit union marketing professionals only utilize the email marketing piece of their marketing automation platform. This is unfortunate because marketing automation is a tool that helps you…
Audience Development
5 Characteristics of meaningful member segmentation
6 ways segmentation improves email results
Many agencies and busy marketers don’t devote the effort necessary to leverage segmentation to craft individualized communications via email. The payback of spending the extra resources to do this on the front-end of each project can be significant..