Digital Marketing Insights:

Smarter Growth for Credit Unions

Be the Answer: Earn Your Spot in AI Search

Earn your place in the answer—so members see you first. When members have money questions, they don’t start on your homepage. They start with a question. Best CD rates near me? HELOC vs. home equity loan? Are credit unions safer than banks? And more and more, they don’t get ten blue links back....
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Connected TV (CTV) for Credit Unions Marketing

 Digital marketing tools are reshaping the advertising landscape. Connected TV (CTV) is a powerful channel that is becoming more and more useful for credit unions. The shift towards streaming video over the internet is here to stay with 88% of TV homes now having a CTV and traditional TV usage...
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When Good Campaigns Stall: Why Digital Placement Strategy Is the Missing Link

You launched the campaign. The message is on point. The creative looks great. The budget is approved. Two weeks later, though, the graph looks like a flat line. Impressions are happening, clicks are trickling in, but applications and new accounts… not so much. Most teams assume the ad itself must...
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Your Website Is Talking to ChatGPT. Is It Saying the Right Thing?

How credit unions can get cited, surfaced, and trusted in AI-powered search engines Search has changed. And credit union websites that don't adapt won't just lose rankings-they'll disappear from the conversation entirely. It's no longer just about page 1 of Google. Tools like ChatGPT, Google's...
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How to make your marketing team more impactful.

A day in the life of a credit union marketing professional can be chaotic. They have to worry about everything relating to the brand - what branch staff is hanging in the branches, website relevancy, and the sales team creating their marketing materials. A lot of marketers have to worry about...
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Digital Marketing: More Science Than Art

Walk into a pitch meeting with most agencies, and you’ll hear a lot about creativity—stunning visuals, clever taglines, big ideas. And while creativity has its place, here’s the truth: modern digital marketing is far more science than art. The agencies that fail to recognize this are leaving real...
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Marketing Automation isn’t just email marketing.

Many credit union marketing professionals only utilize the email marketing piece of their marketing automation platform. This is unfortunate because marketing automation platforms are much more than that. Marketing automation is a tool that helps you manage marketing activities across multiple...
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6 ways segmentation improved email marketing results.

Email can be an effective marketing tool. You can use it to create timely and meaningful messages to members. Rather than sending generic content to large swaths of folks and hoping it appeals to everyone, email lends itself well to personalization and customized communication. In reality, many...
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How Credit Unions Can Win the Zero-Click Future

Optimizing for visibility when AI search tools skip the links – and give the answer directly.   Search Has Changed. Has Your Strategy? For decades, SEO was straightforward: rank high, get the click, win the visit.But that’s not how search works anymore. Today’s members are asking questions...
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Maybe it’s time to reprioritize

I speak with many credit union marketing leaders and most struggle to prioritize their time. Marketers get torn in a million directions, but it is important to stay aligned on the highest priority, the most effective channels, and not the loudest requester. Below is a typical conversation I have...
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Digital Marketing: More Science Than Art

Digital Marketing: More Science Than Art

Sep 5, 2025 |

Walk into a pitch meeting with most agencies, and you’ll hear a lot about creativity—stunning visuals, clever taglines, big ideas. And while creativity has its place, here’s the truth: modern digital marketing is far more science than art. The agencies that fail to...

read more
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