by M Bloedorn | Sep 5, 2025 | Digital Marketing Strategies
Many credit union marketing professionals only utilize the email marketing piece of their marketing automation platform. This is unfortunate because marketing automation platforms are much more than that. Marketing automation is a tool that helps you manage marketing... 
by M Bloedorn | Sep 5, 2025 | Audience Targeting
Email can be an effective marketing tool. You can use it to create timely and meaningful messages to members. Rather than sending generic content to large swaths of folks and hoping it appeals to everyone, email lends itself well to personalization and customized... 
by M Bloedorn | Aug 5, 2025 | AI Driven SEO
Optimizing for visibility when AI search tools skip the links – and give the answer directly. Search Has Changed. Has Your Strategy? For decades, SEO was straightforward: rank high, get the click, win the visit.But that’s not how search works anymore. Today’s... 
by M Bloedorn | May 20, 2025 | Digital Marketing Strategies
I speak with many credit union marketing leaders and most struggle to prioritize their time. Marketers get torn in a million directions, but it is important to stay aligned on the highest priority, the most effective channels, and not the loudest requester. Below is a... 
by M Bloedorn | Apr 10, 2025 | Measuring Results
Do you monitor where your competition spends their time and effort with paid search? Did you know that they are likely watching exactly what keywords you are bidding on? Even roughly how much you are bidding on those keywords. If you are not monitoring the same thing,...