by M Bloedorn | Sep 5, 2025 | Audience Targeting
Email can be an effective marketing tool. You can use it to create timely and meaningful messages to members. Rather than sending generic content to large swaths of folks and hoping it appeals to everyone, email lends itself well to personalization and customized... 
by M Bloedorn | Mar 15, 2025 | Audience Targeting
Marketing leaders know that market segmentation helps improve messaging, product positioning and results. With so many options out there, how do you evaluate whether a particular segmentation approach or schema will work for you? In her Harvard business review...