Digital Marketing Insights:
Smarter Growth for Credit Unions
6 ways segmentation improved email marketing results.
Email can be an effective marketing tool. You can use it to create timely and meaningful messages to members. Rather than sending generic content to large swaths of folks and hoping it appeals to everyone, email lends itself well to personalization and customized...
How Credit Unions Can Win the Zero-Click Future
Optimizing for visibility when AI search tools skip the links – and give the answer directly. Search Has Changed. Has Your Strategy? For decades, SEO was straightforward: rank high, get the click, win the visit.But that’s not how search works anymore. Today’s...
Maybe it’s time to reprioritize
I speak with many credit union marketing leaders and most struggle to prioritize their time. Marketers get torn in a million directions, but it is important to stay aligned on the highest priority, the most effective channels, and not the loudest requester. Below is a...
Your Competitors are Watching
Do you monitor where your competition spends their time and effort with paid search? Did you know that they are likely watching exactly what keywords you are bidding on? Even roughly how much you are bidding on those keywords. If you are not monitoring the same thing,...
5 Characteristics of Meaningful Member Segmentation
Marketing leaders know that market segmentation helps improve messaging, product positioning and results. With so many options out there, how do you evaluate whether a particular segmentation approach or schema will work for you? In her Harvard business review...
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